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Shake Shack World Community - Happy 2 Gather

Creating the Shake Shack Community with the theme of “Happy 2 Gather” as it is for promoting the new opening shop of Shake Shack in Pacific Place, the second shop in Hong Kong. People are all enjoying their life, sharing their happiness. Busy and lively community with different activities happening in this Shake Shack World. Through this illustration, try to create a bold, vibrant and fresh atmosphere and match with the core concept of Shake Shack.

Client: Shake Shack Hong Kong
Agency: Poem Communication