Joyce #2 — missquai

_{Upside Down Christmas. Dreams are made of this #2

Christmas is the time to back home and stay with our beloved family and friends. 7 thematic billboards for
the window display in Joyce Boutique, using two classic stories - The Oz of Wizard and Stranger Things
which both stories are shared the similar message of “GO HOME” and “LOVE”.
Via the illustrations of the upside down christmas and using these two stories as metaphor to bring out
the concept of “dreams are all made of this”, to celebrate and remind all of us,
“Christmas is the time to back home”.

Client: Joyce Boutique
Art Director: Gavin So}